Navigation is a breeze

Poorly designed websites are frustrating and let’s be honest, we’re at a point where we all expect the websites we visit to share the information we’re looking for without us having to work too hard to find it. If a visitor arrives at your site and can’t easily find what they’re looking for, they’re simply going to leave and look for that information elsewhere.

One of the major benefits of UI design, based on UX insight and best practice, is that it helps your audience to intuitively locate exactly what they’re looking for, even if they aren’t entirely sure what that thing is. It’s not wizardry, it’s just skilful design.